- The multiple-award winning Ranger once again cements its top position in Malaysia’s pickup truck segment
- Offering best overall value for money in its category, Ford Ranger delivers a smarter form of toughness with comfort and refinement
KUALA LUMPUR, Malaysia, 13 December 2018 – The tougher, smarter, more efficient Ford Ranger 2.2L Wildtrak has been named as the ‘Pickup Truck of the Year (Twin Cab)’ at the Malaysia Car of the Year (COTY) 2018 awards, further reinforcing the Ranger’s top position in Malaysia’s pickup truck segment.
Hosted by the Malaysia Automotive, Robotics & IoT Institute (formerly Malaysia Automotive Institute), winners of the awards were assessed based on five criteria: exterior and interior design, technical specifications and engineering innovations, safety features, energy efficiency and environmental friendliness, as well as best overall value for money.
“We are honoured that the Ranger has received yet another prestigious endorsement. With its unmatched versatility, comfort and advanced technology and features, Ford Ranger has proven itself as the toughest and smartest truck that customers can count on to help them achieve more, whether at work or with their families,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion.
The Ranger 2.2L Wildtrak delivers robust capability with unbeatable towing ability of 3,500kg, class-leading water-wading capability of up to 800mm and exceptional payload capacity while adding a level of refinement unseen in the pickup truck segment.
The Ranger continues to be Ford’s best-selling nameplate in Malaysia and one of the best-selling pickups in the market. In the third quarter of 2018, sales of the Ranger jumped 61 percent to 2,245 units sold.
For more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.