Perodua engages with KPDNHEP in initiative to curb imitation products, parts

Rawang, 2 July: In a move to stifle the growth of imitation products and parts in the market, Perodua took the initiative by hosting an engagement session with enforcement officers from the Malaysian Ministry of Domestic Trade and Consumer Affairs (KPDNHEP), at its Sungai Choh headquarters yesterday.

“Perodua is aware of the circulation of non-genuine products and parts that bear Perodua branding in the market, some of which are almost indistinguishable from the originals. These include lubricants, oil filters, shock absorbers and brake pads,” said Perodua Sales Sdn Bhd Managing Director Dato’ Dr Zahari Husin.

Perodua conducting a Q&A session with KPDNHEP enforcement officers after the presentation.

“This is very alarming as they are critical items. Customers may be misled into buying and using such items, which have not been tested by Perodua, on their vehicles. Besides voiding warranties, this could greatly jeopardise the safety and running condition of their vehicles,” said Perodua Sales Sdn Bhd Managing Director Dato’ Dr Zahari Husin.

Perodua yesterday, together with select service dealers and stockists, delivered a comprehensive briefing to some 120 KPDNHEP enforcement officers in attendance, acquainting them with Perodua’s range of products and parts, where they are sold, the logistics flow and how to tell real and fake items apart.

Dato’ Zahari and Tuan Suhaimi during the memento exchange.

In attendance as guest of honour was KPDNHEP Deputy Director of Enforcement (Prevention) Tuan Suhaimi Mat Sari.

“Our gratitude goes to KPDNHEP, Tuan Suhaimi Mat Sari and the enforcement officers for participating in our humble initiative. We hope that the engagement session was informative and insightful, and that it will help them in their duties to identify, pin-point and put the brakes on counterfeit Perodua products and parts in the market,” said Dato’ Dr Zahari.

Dato’ Zahari in the middle of his speech at the event.

“We urge the public not to be lured by unscrupulous traders selling imitation Perodua items, and to only buy and use genuine products and parts from authorised Perodua stockists or any of our 179 authorised Perodua service centres nationwide.

“Genuine Perodua products and parts are fairly priced and most importantly, they give you total peace-of-mind. As an alternative, we have the ProGanti range of parts that’s easier on the wallet but still tested and approved by Perodua.

Perodua Sales Sdn Bhd Managing Director Dato’ Dr Zahari Husin (centre) and (on his left) KPDNHEP Deputy Director of Enforcement (Prevention) Tuan Suhaimi Mat Sari in a group photo with enforcement officers at the engagement session with KPDNHEP at Perodua HQ yesterday.

“We truly care for you and your car. It is part of the Perodua Experience, which is a testament to our dedication and commitment to always exceed your expectations and retain your loyalty,” he added.

 

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