LABUAN: Labuan Corporation participated in Tourism Malaysia’s Roadshow Sales Mission to China 2026, with Zhengzhou marking the second destination of this strategic tourism promotion initiative.
The mission also saw the participation of Borneo EC Tourism Sdn. Bhd., reinforcing the collaborative efforts to promote Labuan’s tourism potential to the China market.
Throughout the programme in Zhengzhou, Labuan’s tourism was actively promoted through a series of business-to-business (B2B) engagement sessions, creating valuable opportunities to establish connections, explore potential strategic collaborations with China travel agencies and tourism operators.
These engagements are instrumental in building stronger business networks and identifying opportunities to develop market-driven tourism products and travel packages tailored to the preferences of China visitors.
A key highlight of the programme was Labuan’s main-stage presentation, which provided a prominent platform to showcase the island’s tourism assets, destination strengths and investment opportunities to an audience of tourism professionals and industry representatives. The presentation further reinforced Labuan’s potential as a compelling destination for leisure travel, cultural exploration, island experiences and future tourism-related business collaborations.
The participation in Zhengzhou reflects Labuan Corporation’s continued commitment in supporting Labuan tourism development, strengthening strategic industry relationships and positioning Labuan more prominently on the international tourism landscape. – Kong Jeng Li
Jerry Teo, Labuan Corporation officials and Chinese representatives pose for a group photo during the event.
