By WU VUIDE
KOTA KINABALU: The State Government is taking steps to cushion the impact of rising air transportation costs, which could potentially disrupt international tourism and affect Sabah’s tourism supply chain.
Tourism, Culture and Environment Minister Datuk Jafry Ariffin said global conflicts and increasing airfares pose direct challenges to the state’s tourism industry, which relies heavily on international arrivals and air connectivity.
Responding to a question from Sri Tanjung Assemblyman Justin Wong Yung Bin during the State Legislative Assembly sitting, he said several implications have been identified, including higher ticket prices due to rising fuel costs, changes in flight routes, reduced flight frequencies, declining travel sentiment from key markets, and the postponement or cancellation of travel plans.
“In light of these challenges, the ministry is focused on ensuring the continuity and sustainability of the state’s tourism supply chain by easing pressures faced by industry players,” he said.
Jafry said Sabah Tourism Board is planning targeted support and incentives, while intensifying strategic marketing efforts to sustain demand and maintain air connectivity to Sabah.
He said efforts will include strengthening domestic and regional markets as a buffer against uncertainties in long-haul travel.
“This includes intensifying domestic tourism campaigns to maintain industry stability should international arrivals decline,” he said.
The ministry is also focusing on North Asian and Southeast Asian markets, particularly China, South Korea and Japan, which are less affected by global airspace disruptions.
In addition, Sabah is being promoted as a premium tourism destination to attract higher-spending visitors who are less sensitive to rising travel costs.
Jafry said the ministry had conducted engagement sessions with industry stakeholders, including tourism associations, airlines and accommodation operators, on March 19 and 31 to gather feedback and align strategies.
A further engagement session is scheduled on April 24 to address diesel supply issues faced by tourism operators.
“The ministry remains committed to ensuring the tourism industry remains resilient and sustainable, while continuing to support industry players and contribute to the state’s economic growth,” he said.
Jafry said Sabah Tourism Board is planning targeted support and incentives, while intensifying strategic marketing efforts to sustain demand and maintain air connectivity to Sabah.
