By WU VUIDE
KOTA KINABALU: Chief Minister Datuk Seri Hajiji Noor said tourism remains the driving force of Sabah’s economy, generating more than 380,000 jobs across various sectors.
He said the tourism industry contributed around 15 per cent to the state’s gross domestic product last year, recording a major achievement in 2023 with RM13.1 billion added to the state economy.
“Yet statistics alone do not tell the whole story. Behind each number is a livelihood, a family, and individuals who have contributed to the tourism economy.
“We have seen how tourism uplifts communities, and we take pride in the progress of community-based tourism in Sabah,” he said at the launch of the ASEAN Travel Exchange (ATEX 2025) at a resort.
Tourism, Culture and Environment Minister Datuk Seri Christina Liew delivered his speech.
Hajiji said Sabah is home to many community-based tourism operators, led by individuals and families in local villages, especially in rural areas, who create experiences that reflect Sabahan identity.
“As we speak, community-based tourism continues to grow in Sabah because of its great potential to boost the economy, particularly in rural areas.
“In 2024, revenue from this sector totalled RM7 million from 18 active districts. More initiatives are being introduced to benefit rural communities,” he said.
He added that the State Government is committed to developing the tourism industry.
“We are investing in infrastructure with upgrades to Kota Kinabalu International Airport, improved roads connecting rural tourism areas, and enhanced digital platforms to promote and manage visitor experiences effectively.
“We are laying the foundation for a resilient and future-ready tourism economy. Sabah’s strategy includes embracing green economy principles, driving digital transformation, and strengthening our position as a premier host for international tourism events,” he said.
Hajiji said Sabah aims to become a peace hub, a place where businesses thrive, culture, history, and nature coexist, and development is pursued with responsibility and sustainability.
“We aspire to be a model for how tourism can succeed while preserving the very things that make us unique, our environment, cultures, and communities,” he said.
Hajiji said ATEX 2025 marked a key milestone for Sabah, offering a platform to position the state not just as a destination, but as a strategic partner in shaping the future of ASEAN tourism.
“We warmly welcome industry leaders from across the region, inviting them to build friendships, spark new ventures, and share in the journey ahead,” he said.
At the same time, he said ATEX 2025 serves as a reminder of the power of tourism, travel, hospitality, and aviation.
“It is a strong engine of growth that creates vast opportunities for shared experiences.
“Hosting ATEX 2025 in Kota Kinabalu is not just an honour, but a platform full of potential. It gives us the chance to learn from one another, build new ties, and shape the future of regional tourism together,” he said.
